Split-menu pricing helps Wingstop stem costs

Lower-cost boneless wings help shift mix in test, CEO says

High costs for bone-in chicken wings have led Wingstop Inc. to test split-menu pricing, offering boneless wings at lower prices to entice customers to shift orders away from higher-cost options, executives said Thursday.

A 10-unit “split-menu pricing” menu in Las Vegas, where Wingstop has been testing delivery since April, is being rolled out to the entire system, said Charl

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