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An updated logo is part of Snap Kitchen's new look.

Snap Kitchen tailors units, menu items for growth

Prepared-meal concept says it is placing big bets on digital

Snap Kitchen is giving itself a physical makeover, honing the marketing of its healthful prepared meals and adding a layer of digital convenience, CEO David Kirchhoff told Nation’s Restaurant News.

“We’re doing a lot to gussy up the look and feel,” Kirchhoff said. 

“The company is kind of pressing down on the accelerator on multiple fronts,” he said. &ldq

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