Smashburger wants you to prepay for your burgers this holiday season — and will give them to you cheap if you do
The Denver-based burger chain is trying out a Holiday Smash Pass this season. For $54, customers will get coupons allowing them to buy a burger for $1 every day from Nov. 15 through Jan. 9. Except for Thanksgiving and Christmas, that is.
“We’ve never done it before,” CEO Tom Ryan said in an interview. “We’re going to see how it wo