Ovation Brands sees sales lift at 'reinvented' buffet concepts

Ovation Brands sees sales lift at 'reinvented' buffet concepts

Upgraded versions of Old Country Buffet, HomeTown Buffet, Ryan’s and Fire Mountain restaurants are seeing significantly higher same-store sales in test markets.

Officials for Greer, S.C.-based Ovation Brands Inc. are so confident they can sustain the momentum from their test of “reinvented” buffet restaurants — Old Country Buffet, HomeTown Buffet, Ryan’s and Fire Mountain — that they are guaranteeing on TV that guests will love their experience.

Beginning with a nine-location restaging in Denver last October, Ovation Brands, formerly known as Buffets Inc., started the reimaging effort to enhance the hosp

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