New horizons for Sbarro

New horizons for Sbarro

Menu, service test puts QSR on track for fast-casual positioning

A reformulated Neapolitan-style pizza drove sales during Sbarro’s two-month trial of new products, service style and decor at 10 test units, but the Italian quick-service chain’s new line of made-to-
order pastas and sauces did little to spur trial during that time.


As a result, the 1,013-unit mall-centric chain, which is working to migrate into the fast-casual marketplace, will concentrate on the continued development of its pizza products and other, more portable

All access premium subscription

Why Upgrade your account?


NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Already a member? .

If you are registered, please to access Premium Content.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish