New horizons for Sbarro

New horizons for Sbarro

Menu, service test puts QSR on track for fast-casual positioning

A reformulated Neapolitan-style pizza drove sales during Sbarro’s two-month trial of new products, service style and decor at 10 test units, but the Italian quick-service chain’s new line of made-to-
order pastas and sauces did little to spur trial during that time.

As a result, the 1,013-unit mall-centric chain, which is working to migrate into the fast-casual marketplace, will concentrate on the continued development of its pizza products and other, more portable

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Contact: Desiree Torres [email protected]

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