Jack in the Box storefront

Jack in the Box rethinks discounting strategy

As competitors get aggressive, burger chain looks at how to brings in customers

Jack in the Box announced that the brand would have to introduce single-item value options in the near future, CEO Lenny Comma said during the San-Diego-based company’s second quarter earnings call on Wednesday.

”You’ll see us pivot to at least some single-item promotions in the back half of the year simply because we’re being dragged into that space by our competitors, including those with a higher average check,” Comma said.

He admitted that the

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