Guests want more than great service

Guests want more than great service

Words From: Vanessa Van Landingham, desk editor

Restaurateurs know that in the early stages of a customer-concept relationship, every visit counts. I’ve heard a lot of talk about operators refocusing on service standards to try to make brand believers out of their guests, and there’s no question that’s an essential component of the restaurant experience.

But it’s not the only component.

Sure, hospitality can go a long way toward correcting damage done by missteps in other areas. But just as important t

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