McAlisters Deli interior

Digital displays amp up the menu

Electronic menu boards offer presentation flexibility, consumer engagement

Burger King’s recently completed rollout of digital menu and marketing boards to nearly all domestic locations marked a first among large chains, but it was just one of several recent developments suggesting that the technology is gaining momentum among multiunit brands. 

In addition to Miami-based Burger King, the Tim Hortons bakery-cafe chain this month said it was on track to have digital menu and marketing boards in place at more than 3,000 Canadian locations by the e

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