Delivery traffic outside pizza segment booms

Delivery traffic outside pizza segment booms

Delivery Disruption: NRN is taking a deep dive into delivery in an ongoing series.

Pizza or Asian? That was long the only response to the question: What should we order in? But that has changed in the last few years, as restaurant operators have increasingly been meeting consumers’ growing demand for more varied options to have a prepared meal delivered.

While alternative delivery options are still relatively small, officials at global market research firm The NPD Group say restaurant delivery beyond traditional pizza and Asian is a growth business.

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