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Cracker Barrel to grow off-premise offerings

Operator will also introduce a new coffee program, including lattes

Cracker Barrel Old Country Store Inc. is tapping into consumer demand for convenience by introducing a platform for off-premise meals for larger groups, executives said Wednesday.

The Lebanon, Tenn.-based operator said it also plans to emphasize value messaging in its advertising and to introduce a specialty coffee program, including lattes, at its family-dining restaurants.

“Studies show that consumers continue to rank convenience as a leading factor in choosing the foo

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