Cracker Barrel to grow off-premise offerings

Operator will also introduce a new coffee program, including lattes

Cracker Barrel Old Country Store Inc. is tapping into consumer demand for convenience by introducing a platform for off-premise meals for larger groups, executives said Wednesday.

The Lebanon, Tenn.-based operator said it also plans to emphasize value messaging in its advertising and to introduce a specialty coffee program, including lattes, at its family-dining restaurants.

“Studies show that consumers continue to rank convenience as a leading factor in choosing the foo

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.