Cousins Subs restaurant

Cousins Subs aims to remodel 100 percent of its system by 2026.

Cousins Subs shrinks in push to grow

With fewer restaurants, Milwaukee-based sandwich chain plans reimaging

In 2011, coming off the worst recession for the restaurant industry in modern history, Cousins Subs made a key decision in a bid to jumpstart its growth: It got smaller.

The Milwaukee-based sandwich chain shuttered 41 locations, or about 30 percent of the company’s then 145 locations, through a combination of closures and franchisee terminations and non-renewals, all in an attempt to move forward with a smaller, stronger group of restaurants and operators.


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