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Air Canada to start serving Freshii food

Selection of menu items to be available on hundreds of flights each day

Starting in October, Air Canada travelers will get a new option for their meals: Freshii.

The Toronto-based, healthful fast-casual chain has struck a deal to serve a selection of its food on hundreds of Air Canada flights per day, the chain said Tuesday. The items will be available starting Oct. 1.

“The sky is the limit when it comes to delivering on the Freshii mission of making healthy food convenient and affordable to citizens of the world,” Freshii CEO Matthew Corrin said in a statement.

“I am a frequent Air Canada flyer myself, and I am proud to partner with this global airline to support their innovation for the benefit of their customers and our guests alike.”

Freshii items like the Pangoa Bowl and Fiesta Wrap will be available on Air Canada flights for lunch and dinner, and its Avocado Smash Box will be available for breakfast. Specific menu items can be seen on the onboard menu in seat pockets of certain flights in North America offering the airline’s Air Canada Bistro.

“We’re excited to bring Freshii’s innovative meals and snacks as a new option to our North American onboard bistro service,” Benjamin Smith, president, passenger airlines at Air Canada, said in a statement.

It’s the latest effort by 332-unit Freshii to put its food in unique places. Freshii has put restaurants Target stores and has made public entreaties to Subway operators and frozen yogurt franchisees in its effort to grow.

More airlines have been offering branded food and beverages on flights. Virgin America serves Philz Coffee, and JetBlue Airways has served Dunkin’ Donuts coffee for years. Delta Airlines serves Starbucks Coffee. The regional airline Sun Country will deliver Jimmy John’s subs on some flights.

Air Canada is one of the 20 largest airlines in the world and served nearly 45 million customers in 2016. The airline provides passenger service to 64 airports in Canada, 57 in the U.S. and 95 in Europe.

Contact Jonathan Maze at [email protected]

Follow him on Twitter: @jonathanmaze

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