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NRN Online:The Information Choice of Operators
Immediate Impact for Advertisers
The Nation’s Restaurant News website is the most dynamic and results-oriented website in foodservice. With over 120,000 active registered users, a reader base that has grown eight-fold in only a few years. Operator users come from every segment with casual and quick service setting the pace. When asked which foodservice website they preferred, 37 percent of operator respondents said NRN.COM – that’s 26 percent more than the nearest competitor.* And why not! Our website is packed with more award-winning editorial content than any in foodservice, each week over 60% of the content is original, and navigation to segment-specific information is swift and easy.
NRN Online readers are intensely involved with our website, visiting 2 to 3 times a week and responding regularly to questions about product and service preferences. Our website attracts more decision-makers and we’ve given advertisers more ways than ever to reach them. Innovative, cutting edge programs let you tailor ads, newsletters and sponsorships to your budget and your audience. In 2008 we have added new programs to our portfolio, all designed to bring you closer than ever with your customers.
In addition to news, NRN-Online provides in-depth content on all segments of the foodservice industry including finance, marketing, culinary, technology and other areas of the foodservice industry. We also offer our readers a wide range of products and services such as an email newsletter, online research, a Products Directory, Recipe ideas, Classifieds, hundreds of industry Web site links, and more.
NRN Demographics:
- Over 2.3 million page views per month
- 7,190 average visits per day
- 120,000 active-registered users
- Average user comes to the site 2-3 times per week
- Average User Session – 10.5 minutes
- Average Page views per session – 10.46
Ad Positions
NRN-Online offers a variety of ad positions and vehicles enabling the most effective communication of your message. NRN-Online’s customized programs help you reach your audience. Targeted, Timely & Effective – NRN-Online.
Home Page
NRN.com’s home page gives you the best reach of all the positions on the site. With an average of over 80,000 page views per month, the home page is the place to be. The ad creative can be placed exclusively in the allocated ad space or on a shared basis in the allocated ad space.
468x60 banner or 300x250 rectangle
$7,060 gross per month exclusive – minimum contract period 3 months
$3,900 gross per month shared – minimum contract period 3months
180x150 square
$4,125 gross per month exclusive – minimum contract 3 months
$2,300 gross per month shared – minimum contract 3 months
180x728 x 90 leaderboard
$4,700 gross per month exclusive – minimum contract 3 months
Special Coverage Sponsorship
Sponsorships are available for Special Coverage that NRN.com creates. Contact your Regional Salesperson for more information.
Exclusive Sections
Fixed 468x60 banner or 300x250 rectangle positions are available on specific sections within NRN.com :
Breaking News & Food Wire
$3,530 gross per month exclusive – minimum contract period 3 months
All Other Fixed Positions:
$2,355 gross per month – minimum contract period 3 months
Run-of-Site
The advertising creative is placed in a rotation with all other online advertisers on all open advertising positions on the www.nrn.com website.
468x60 banner or 300x250 rectangle
$1,176 gross per month – minimum contract period 1 month
Splash Ad
An animated Flash ad that is featured over the www.nrn.com Home Page. The ad period is 24-hours and is available on Tuesdays, Wednesdays, & Thursdays.
Cost per Insertion / 24-hour period: $3,000 gross
Interstitial Ad
Interstitial, meaning in between, an advertisement that appears in a separate browser window while you wait for a web page to load. The NRN Interstitials can contain large graphics or full screen images that are presented in a flash file or animated gif.
Top Story on NRN Home Page: $5,882 gross for 3 days
Top Story on NRN Weekly E-mail Newsletter: $2,942 gross for one insertion
Product Pages
A 100-200 word description and a four-color photo of your product or service. A link to your website or your sales representative’s e-,mail address with company contact information. Each week a Product from the NRN Product Page section is featured in the NRN weekly e-mail newsletter. All product photos rotate in the Product Page box on the NRN.com home page.
Total Yearly cost: $1,470 gross per year
Product photo and description can be changed on quaterly basis.
Recipe Ideas
A presentation of manufacturer recipes that lead the reader directly to the recipe posting on the manufactuers website. Program consists of a logo and 25 words of copy within the Recipe Ideas section of the www.nrn.com webiste. Ten recipes will be featured in the NRN Weekly e-mail newsletter with a link directly to the featured recipe, one weekly Showcase Recipe feature and rotation of all recipes on the NRN.com home page.
Total Yearly cost: $4,650 gross for 10 recipes.
E-mail
Weekly Newsletter
Our weekly e-mail newsletter, which highlights the breaking stories of the week, recipes and industry happenings. Weekly advertising positions include top, upper middle, middle and bottom of the newsletter. Monthly advertising commitments include Question of the Week and What’s Hot.
Weekly Pricing:
Leaderboard position: $2,355 gross
Ad position 1: $1,980 gross
Ad position 2: $ 1,295 gross
Ad position 3: $ 1,060 gross
Ad position 4: $ 883 gross
Ad position 5: $ 588 gross
Culinary News: $825 gross
Question of the Week Sponsorship & What’s Hot: $705 gross per week
Q of W & WH Includes:
- One 200 x 200 image on the NRN Weekly E-mail newsletter
- Run of Site banner ad
- Fixed banner ad on Question of the Week or What’s Hot web page
- Minimum commitment 4 weeks
Consumer Scorecard Sponsorship: $1,765 gross per week
- One 160x300 half-skyscraper on the NRN Weekly E-mail newsletter
NRN Weekly E-mail Newsletter Featured Classified Ad of the Week – A logo and 20 words of copy.
Cost per Week: $530 gross per week
Monthly Newsletters
High-VolumeMonthly Newsletters – Editorial Content is repurposed by specific category from NRN. The database is also developed through the website and e-mail.
Cost per Insertion:
Leaderboard 728x90 - $5,882 gross
Ad position 1 468x60 - $4,950 gross
Ad position 2 468x60 - $2,355 gross
Ad position 3 468x60 - $1,060 gross
Ad position 4 468x60 - $650 gross
Casual Dining 468x60 - $2,945 gross
From the Kitchen 468x60 - $2,945 gross
High-Volume Segments Include:
QSR – An easy-to-read recap of all of the QSR news stories. Featured Sections: News, Financials and Marketing
Growth Chains Newsletter – An easy-to-read recap of all of the Growth Chains news stories, also includes Dish of the Week.
Casual Dining Newsletter – An easy to read recap of the Casual Restaurant editorial. Featured Sections: News, Financials and Marketing
Mid-Volume Monthly Newsletters Group 1– Editorial Content is repurposed by specific category from NRN. The database is also developed through the website and e-mail.
Cost per Insertion:
Leaderboard 728x90 - $4,700 gross
Ad position 1 468x60 - $4,120 gross
Ad position 2 468x60 - $1,765 gross
Ad position 3 468x60 - $1,060 gross
Ad position 4 468x60 - $590 gross
Mid-Volume Group 1 Segments Include:
Beverage Trends – Custom Beverage Editorial and a recap of the entire Beverage editorial in an easy to read format.
Tech Trends: Focuses on the fast-changing world of Foodservice Technology. Newsletter features an online-only tech editorial and CIO profile, and is information-filled with updates, news, fascinating features, revenue-generating ideas and technology tips.
Mid-Volume Monthly Newsletters Group 2– Editorial Content is repurposed by specific category from NRN. The database is also developed through the website and e-mail.
Cost per Insertion:
Ad position 1 468x60 - $4,120 gross
Ad position 2 468x60 - $1,765 gross
Ad position 3 468x60 - $1,060 gross
Ad position 4 468x60 - $590 gross
Mid-Volume Group 2 Segments Include:
Independent Insights – This information-filled update takes an in-depth look at all of the issues facing Independents, and offers news, fascinating features, revenue-generating ideas, and business-improving marketing tips.
Marketing Matters – A grouping of NRN Marketing Editorial and leading Marketing insights from other publications. Featured Sections: Marketing Enterprises, Market News, Menu Marketing, Marketing Minutes, Market Barometer, Marketing Advice and Ad Wire.
OnSite Newsletter – An easy to read recap of the OnSite Restaurant Market, Editorial. Featured Sections: OnSite News, Food Trends, a featured OnSite Column, Recipe Section and a featured Product.
Multi-Tiered Newsletter Sponsorships
Culinary Currents – An easy to read overview of Menu and Food Trends in the Restaurant Industry. Featured Sections: Food Trends, Dish of the Week, Chef Profile and On the Menu. Sponsorship includes newsletter banners, recipes and banners on the NRN website.
“Food Trends” Sponsor: $3,530 gross per month
“Dish of the Week” Sponsor: $2,945 gross per month
“Chef Profile” Sponsor: $2,945 gross per month
“On the Menu” Sponsor: $2,945 gross per month
“Food Writers Diary” Sponsor: $1,765 gross per month
Product Watch Newsletter – A monthly newsletter that focuses on new product introductions. Each product is featured in four colors with a 50-75-word description. The audience is the registered weekly e-mail newsletter subscriber base.
Cost per Insertion:
Positions 1, 2, 3 & 4: $912 gross
Positions 5, 6, 7 & 8: $800 gross
Open Positions: $680 gross
NRN Add-On Advertorial Program – A custom written 750 word advertorial will be created by the NRN Editorial Team. This advertorial will be featured on the www.nrn.com website as well as placed under your newsletter ad. This format is available within all of the NRN Online newsletters and the cost of the advertorial is in addition to the ad cost.
Cost per Advertorial: $1,530 gross
Specs & Rates
Special Communiques
A custom designed e-mail message to a select database. The database options are the opt-in solicitation subscribers, a hand picked selection from the QSR, Casual Theme, NRN Weekly or Growth Chains newsletters. The Special Communiqué is only available as part of a regular online program whose total expenditure is $11,765 gross before the purchase of the Special Communiqué.
Cost per Message: $3,530 gross per insertion
Online Classifieds
Contact Leslie Wolowitz in our Classified Advertising Department wolowitz@nrn.com
Online Job Postings
Contact Leslie Wolowitz in our Classified Advertising Department wolowitz@nrn.com
Webinars
The webinar is an important sales and marketing tool that allows a sponsor to position themselves as a category captain through education. This turnkey program includes content development, pre-event promotion, database developmement, online event coordination and post-even production and promotion. Webinar Sponsorship: $29,400 gross. Contact Monique Monaco, mmonaco@nrn.com
Custom Research
Real-Time Research, Real-Time Knowledge
Using it’s exclusive database of NRN.com opt-in users, Nation's Restaurant News conducts research for it’s clients on key industry issues, trends and new products. Our team of experienced researchers can work with you to develop a questionnaire that gets you the information you need.We ask questions online. Users respond. It's targeted research at its best. Contat Susan Vincer, svincer@nrn.com
