Integrated. Proven. Trusted. Timely.
“I read NRN to get a snapshot on what my colleagues are up to. I love the balance between NRN’s coverage of the fine dining, independent, and chain sectors. We all have something to learn from one another, and NRN facilitates that knowledge.”
- Danny Meyer, founder of Union Square Hospitality Group
“Nation’s Restaurant News is a leader in the restaurant sector. Not only is the magazine a must-read in the market, but so are its online properties, including its daily e-newsletter.”
- B to B Magazine, May 2009
 | Today, the velocity of change in foodservice is swift and unpredictable with no end in sight. But in change, there is opportunity. The challenges facing our industry presents an opportunity for suppliers to connect with operators and show them how you can be a true partner as they weather the storm, and deliver value-priced menu ideas, creative marketing promotions, and customized, short term programs. |
| Nation’s Restaurant News is poised to help you take advantage of this change. Recognized as the information source for operators, and with the ability to deliver news how, when and where operators want it, NRN covers all major business disciplines, operator segments, food and non-food categories, and more. |
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| When times are good, you should advertise. When times are bad, you MUST advertise. Advertising keeps you top of mind when buying decisions are being made and demonstrates your commitment and health. Historically, companies who steadily continued or aggressively increased their advertising efforts during times of economic uncertainty experienced overall growth of their businesses at the expense of the competition and experience continual growth past the period of economic uncertainty. Independent studies show that advertising in a downturn gives you increased share of voice, increased market share and increased profitability over time. The companies who increased their spend in a recession were the only ones whose profits rose substantially when the economy recovered.
- McKinsey & Company The sales of companies who had kept advertising during (a) recession had risen 256% over those who had not.
- McGraw-Hill research | |
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Readership
Our readers, both print and online, and across all segments, depend on NRN to deliver timely, in-depth, and exclusive news and analysis that will help them to plan their strategies, prepare for tomorrow, and better understand the forces shaping our industry.
| Study Results |
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- 87% of our readers are involved in purchasing food for their operation
- 74% are involved in tech and equipment purchases
- 63% agree that their buying decisions are affected by ads they see in NRN
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Surrounded by the industry’s most timely and best-read content, your message is delivered directly to leading operators, reinforcing your brand and giving you a powerful advertising vehicle.
As a powerful industry presence,
Nation’s Restaurant News has, for the last nine years, been the only foodservice publication on B-to-B Magazine’s
Media Power 50 list. This elite ranking, which recognizes readership strength and advertising power, puts us in the company of giants like
The Wall Street Journal, Business Week and
Fortune magazine.
Integrated Media Solutions for Changing Times
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To make an impact in the modern day foodservice industry, advertisers need a marketing partner who is recognized as a dominant force in all media arenas. As 2010 unfolds, Nation’s Restaurant News provides advertisers with a set of comprehensive, 360-degree solutions that are unmatched in foodservice publishing. - Print Power. With more editorial pages than our closest competitors ,Nation’s Restaurant News stands alone in its ability to deliver the news that operators want. Solidifying our print leadership position is the unique analysis we provide of foodservice events while they’re still fresh in the minds of readers. This type of editorial coverage and analysis are key reasons why, by a 12-to-1 margin (64% to 5%), we’re the one publication that operators want if they can receive only one,* and we’re the one they read first (44% to 13%).**
- Online Resource. In addition to our print publication, advertisers must meet their audience online to succeed. Voted the best B-to-B website in foodservice publishing,*** NRN.com offers updated 24/7 news coverage plus innovative marketing options for the growing number of operators who go to the web for their foodservice information. Our daily e-newsletter, NRN a.m. has become the go-to source for daily news and analysis.
- Event Leader. From MUFSO to FS/TEC to Hot Concepts! and more, no publication can match the quality of events produced by Nation’s Restaurant News. Relationship building is critical to marketing success and Nation’s Restaurant News offers the most ways to come face-to-face with your customers. Last year, over 4,000 foodservice executives attended NRN-produced events.
*NRN 2007 Reader Profile Study, Readex Research
**Harvey Research Study, April 2005
*** B-to-B Magazine’s 2006 Interactive Marketing Guide |