Ahi Tuna Burger at Umami Burger

Breakout Brands: Umami Burger

This is part of the 2013 NRN 50 special report, "Breakout Brands." This year NRN takes a look at 50 brands that are some of today's hottest emerging concepts. Meet the concepts shaking up the restaurant marketplace.

People argue about the reality of umami, the supposed “fifth taste” discernible to the palate but not easily described by the brain.

What’s indisputable is the reality of Umami Burger, a 14-unit Los Angeles-based premium burger concept that’s alternately described as distinct, groundbreaking, clever, trendy and pricey.

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