Shake Shack hamburgers

Breakout Brands: Shake Shack

This is part of the 2013 NRN 50 special report, "Breakout Brands." This year NRN takes a look at 50 brands that are some of today's hottest emerging concepts. Meet the concepts shaking up the restaurant marketplace.

Danny Meyer has long been a name to be reckoned with in the fine-dining world, so when his company, Union Square Hospitality Group, unleashed a hot dog cart in New York’s Madison Square Park in 2001, people took notice.

The stand was erected to support the Madison Square Park Conservancy’s first art installation, and for three years cart enthusiasts queued up to eat there. Then, in 2004, the company won the right for a permanent kiosk in the park, and Shake Shack was

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