Tres Ceviches at Pure Taqueria

Breakout Brands: Pure Taqueria

This is part of the 2013 NRN 50 special report, "Breakout Brands." This year NRN takes a look at 50 brands that are some of today's hottest emerging concepts. Meet the concepts shaking up the restaurant marketplace.

Two established restaurateurs, Chris Sedgwick and his former wife Michele, were seeking in 2005 a new way to express their love of food. What they came up with was a hip and authentic taqueria that they located in an abandoned Pure Fuel Oil gas station dating to the 1920s.

With a fun vibe and laid-back ambience, Pure Taqueria was “for ourselves,” Chris Sedgwick said.

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