The Melt

Breakout Brands: The Melt

This is part of the 2013 NRN 50 special report, "Breakout Brands." This year NRN takes a look at 50 brands that are some of today's hottest emerging concepts. Meet the concepts shaking up the restaurant marketplace.

The Melt grilled cheese sandwiches and soups chain, founded in 2011 by Flip Video entrepreneur Jonathan Kaplan, is looking beyond its comfort-food roots and value positioning to realize lofty expansion goals.

To meet its publicized target of operating 500 locations within its first five years, the 14-unit chain wi

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.