HuHot Mongolian Grill

Breakout Brands: HuHot Mongolian Grill

This is part of the 2013 NRN 50 special report, "Breakout Brands." This year NRN takes a look at 50 brands that are some of today's hottest emerging concepts. Meet the concepts shaking up the restaurant marketplace.

HuHot Mongolian Grill’s store base has grown 52 percent since 2009, and its customizable, all-you-caneat signature food and service format are key to the consumer appeal fueling that growth, executives and industry observers say.

Based in Missoula, Mont., the 47-unit casual-dining chain was founded 14 years ago by the Vap fa

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