Breakout Brands: Cafe Rio Mexican Grill

Breakout Brands: Cafe Rio Mexican Grill

This is part of the 2013 NRN 50 special report, "Breakout Brands." This year NRN takes a look at 50 brands that are some of today's hottest emerging concepts. Meet the concepts shaking up the restaurant marketplace.

The first time Bob Baker visited a Cafe Rio Mexican Grill, a customer queue snaked from the front door to the sidewalk — 20 minutes before the restaurant even opened for lunch.

“I’d never seen anything like that

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