NRA Show
Marketing execs stress importance of employee engagement

Marketing execs stress importance of employee engagement

This is part of NRN’s special coverage of the 2013 NRA Show, being held in Chicago, May 18-21. For the latest coverage from the show visit NRN’s NRA Show page and NRN's editor blogs, plus follow @NRNonlineon Twitter. Also find the most compelling digital buzz from the show in one place at NRN's new social media hub.

Chain leaders speaking to the industry’s top marketers during the Marketing Executives Group, or MEG, meeting Thursday and Friday, before the NRA Show officially kicked off, stressed that when it comes to connecting with consumers, employees are as crucial as a restaurant’s menu or marketing.

Engaged team members provide the customer service most important for building repeat traffic at Yard House, Burgerville and Starbucks Coffee, the executives said.

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TAGS: Marketing
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