NRA Show
Tim Baker and Alissa Blate
Tim Baker and Alissa Blate of MWW Group discussed ways restaurants can leverage social media.

How restaurants can leverage social media

This is part of NRN’s special coverage of the 2013 NRA Show, being held in Chicago, May 18-21. For the latest coverage from the show visit NRN’s NRA Show page and NRN's editor blogs, plus follow @NRNonline on Twitter. Also find the most compelling digital buzz from the show in one place at NRN's new social media hub.

Both restaurant suppliers and operators were using a wide variety of social-media platforms during the National Restaurant Association show in Chicago, posting everything from the foods they were eating to celebrity chefs they were meeting.

And a growing number of vendors were offering ways to incorporate social-media users into everything from reservations systems to loyalty programs. Many of them were applications for smartphones.

About 49 percent of consumers use s

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TAGS: Marketing
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