How Buffalo Wild Wings builds its bar business

How Buffalo Wild Wings builds its bar business

This is part of NRN’s special coverage of the 2015 NRA Show, being held in Chicago, May 16-19. Visit for the latest coverage from the show, plus follow us on Twitter and Facebook.

It’s safe to say that beer is an important menu item at Buffalo Wild Wings. After all, CEO Sally Smith said Sunday during the NRA Show’s BAR event keynote speech that the beverage is part of its “Wings, Beer, Sports” tagline.

Beer is Buffalo Wild Wings’ third best-selling product, after boneless wings and bone-in wings. Alcohol represents 25 percent of the company’s sales, and beer comprises three-quarters of that. The chain even sells more beer than it does soda.


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