STK aims to reinvent the classic steakhouse with sleek decor a central bar and a highenergy atmosphere with a DJ

STK aims to reinvent the classic steakhouse with sleek decor, a central bar and a high-energy atmosphere with a DJ.

The Next 20: STK

NRN takes a look at 20 restaurant chains best positioned to crack the Top 200 — and what they’re doing to get there.     Related: 2016 Next 20: Young chains bring new energy  Gallery: Meet the Next 20  2016 Next 20 sales and unit trend data  See the methodology behind the 2016 Next 20 

Jonathan Segal, director, president and CEO of STK parent The One Group Hospitality Inc., said the restaurant succeeds because it doesn’t just provide customers with dinner and drinks, but with an experience.

“It’s a reinvention of the American steakhouse that seems to resonate in all the cities that we go to,” Segal said.

Gone are the wood-paneled, dark, masculine dining rooms. Instead, STK offers sleek lounges, cool lighting and a central bar.

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