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Editorial

 

Advertisers want reach, frequency and impact, and Nation’s Restaurant News delivers. Each week we deliver more news than any other foodservice publication. Here are just some of the topics you’ll read about week after week in the industry's only paid publication:

Marketing	Human Resources	Independents
Health & Nutrition	Technology	Community
OnSite	Consumer Trends	Growth Chains
Equipment	Culinary Currents	Franchising
Design	Finance	Food Trends

 

In addition, our exclusive reports, like the NRN 50, The Top 100, Second 100, Year in Review and Forecast and Trends are must reading for restaurateurs.

 

NRN’s editorial staff has 25 full-time editors with more than 280 years of combined foodservice editorial experience. Our staff includes numerous CIA graduates, six former restaurant/hotel/on-site executives, a former saucier chef, a food columnist for the New York Times, and a former food critic for the Dallas-Times Herald.

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As the only industry publication with weekly frequency (50 per year) our impact is extraordinary, and year after year we consistently publish more pages than our four nearest competitors combined.

 

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Facts About NRN

 

• Nation’s Restaurant News is the only paid publication in the industry
• NRN is the only weekly publication in foodservice
• Winner of a 2002, 2004, 2006 Neal Award for Editorial Excellence
• For the 7^th consecutive year, NRN was the only foodservice publication named to B-to-B Magazine’s Media Power list of best places to advertise[1]. The list includes such media outlets as CNN.com, Fortune, Google, “Meet the Press”, and The New York Times
• NRN was number 18 in B-to-B Magazine’s Special Report on Top 100 Trade Magazines[2]
• The only restaurant industry publication to make Advertising Age’s Top 300 report in 2006[3] - their annual ranking of the top 300 magazines in the U.S. by total gross revenue.
• Honored by the Education Foundation of the New York State Restaurant Association with the 2006 Industry Partner Award.

 

Readership - Reader Profile Study, Readex Research Survey

In April and May of 2007, we commissioned Readex Research to conduct a survey of our readers.   The objectives of the study were to determine:

• A sample of 4,500 was selected in systematic, stratified fashion from those in the domestic, qualified, paid circulation of Nation’s Restaurant News classified as “operators,” that is, classified in the circulation as the following establishment types:  Casual, Theme, or Family Restaurant; Quick Serve, Fast Food, or Fast Casual Restaurant; Fine Dining Restaurant;  Hotel/Motel/Resort; other Commercial; or Non-Commercial. 
• The survey sample represented 46,966 publication recipients at the time of sample selection. 
• Data was collected via mail survey from April 25 to
  May 16, 2007.  All sample members were contacted twice, with an initial survey and a follow-up reminder postcard.
• The survey was closed for tabulation with 1,157 usable responses—a 25% response rate.  Responses have been weighted in tabulation to accurately reflect true population proportions.
• As with any research, the results should be interpreted with the potential of non-response bias in mind.
• Margin of error based on 1,157 usable responses is ±2.8% at the 95% confidence level.

 

Study Results

• Which one of the following best describes your title or job function?

27% of respondents were owner/partners and 26% were in operations management.  The executives who make or influence buying decisions trust Nation’s Restaurant News for foodservice information and trends.

• Are you involved, in any way, with menu development for your restaurant operation?

            57% of respondents answered yes – the majority of NRN readers have the power to influence buying decisions.

• How many locations does your organization operate?

33% of respondents operate 100 or more, 26 % operate 2 to 9, and 22% operate only one.  Nation’s Restaurant News reaches all types of organizations from independents to international chains.

• In 2006, what were your organization’s total food and beverage sales?

21% have yearly sales of $1-$4.9 million and 19% have sales of $100 million+.  Nation’s Restaurant News is the news source for executives at companies with $500 million to $1 million and everything in between.

• Which of the following best describes the type of organization for which you work?

37% responded “casual/theme”, 20% responded “quick serve”, 16% responded “fast food/fast casual”, and 11% responded fine dining.  Nation’s Restaurant News is read by every restaurant segment.

• How many of the last 10 issues of NRN have you read or looked through?

61% of the respondents read 10 of 10

• Including all the times you pick it up, about how much time do you spend reading or looking through a typical issue of Nation’s Restaurant News?

61% spend between 15 to 44 minutes reading each issue, with the average reader spending 40 minutes with each issue.

• If you could receive only one industry publication (including NRN) which one would be your choice?

64% of respondents chose NRN, with the second book at 5%.

 

I have been an NRN subscriber for many years.  I use this resource to keep up with current food trends, impending government regulations, new product marketing and for enjoyment.  Reading NRN is important to stay current and ahead of the curveballs this industry can throw you.

            Ed Tutle - Supervisor, School Nutrition Services, Roanoke County Public Schools

 

NRN is the only industry publication that I pay for.  It is also the only publication that I read cover to cover immediately upon receipt.  None of the other publications can even begin to match up to NRN for timely information that I can use.

            Ben Wadler, Director of Purchasing, Tumbleweed, Inc.

 

I need NRN to stay abreast of the industry trends and to best serve my customers. I use NRN to find leads in the restaurant marketing segment as that is what we sell into. 

Nicholas J. Cavanaugh, Vice President of Marketing, Happy Impressions

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Circulation

 

Operators have plenty of choices for free content, but in the end, they are willing to pay for the content they get from Nation’s Restaurant News.  Our paid circulation enables us to continue to invest in content and frequency while our competition continues to cut back, as their content is driven by the support of ad pages alone. 

 

NRN is in good company, as only 10% of trade publications have paid circulation.  In addition, we have earned a renewal rate of nearly 70%.

 

We reach nearly 50,000 operators every week, and when you add on pass-along readers, we have a total operator readership of nearly 130,000[1] every week – that’s more operator readers per issue than any other foodservice publication.  We can deliver your message to every market segment and every level of the market, and we reach all players in the foodservice purchasing decision chain, from CEOs and CFOs to Marketing VPs and R&D Executives.

 

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Custom Publishing

 

In a fragmented industry like foodservice, reaching your audience can be tricky, unless you partner with the industry leader.  Our custom publishing department can create the perfect medium to deliver your message directly to your audience.

Shared Supplements

Restaurant Equipment and Technology

Driven by technology advances, restaurant equipment is getting smarter and smarter.  In fact, the lines between technology and equipment have blurred to the extent that they are virtually inseparable.  That’s why Nation’s Restaurant News introduced this new supplement in 2007.  With equipment and technology so closely linked, this new advertising channel is a powerful way to deliver your message to restaurant executives focused on the latest hardware and software that affects their operations as well as emerging trends, and with bonus distribution at our annual FS/TEC Conference, you’re guaranteed to reach all the decision-makers in this ever-growing area.

Issue Date: April 14, 2008                    Closing Date: March 12, 2008

 

Breakfast Journal

Take a fresh look at innovations in this daypart.  From grab-and-go to at-their-leisure, what are operators doing to help people jump start their day?  Find out in this supplement as NRN’s editors deliver news, trends and profiles focusing on breakfast innovation.  If breakfast is on your marketing menu, we’ve got operators interested in what you’re offering.

Issue Date: August 4, 2008                   Closing Date: July 2, 2008

 

Franchise Focus

Introduced in 2006, Franchise Focus has already become an industry standard.  These supplements offer detailed information on franchising best practices and what leading operators are doing to get the most out of their franchising programs.

Issue Date: July 14, 2008                      Closing Date: June 11, 2008

Issue Date: December 1, 2008  Closing Date: October 29, 2008

 

Exclusive Supplements

There’s simply no better way to celebrate and mark your anniversary than with an entire issue devoted to your corporation.  These special issues are published in addition to the regular edition of NRN, and are included with the full circulation of the magazine.  Yum! Brands, McDonald’s, Delaware North and The Culinary Institute of America have all recently asked us to produce Anniversary supplements for them.

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Advertorials

Targeted and affordable, advertorials can tell your story more persuasively than a standard ad.  They’re perfect for product introductions, merchandising programs and positioning.

White Papers/Technical Briefs

These are the ideal mediums to present research that you’ve conducted or technical information that you have, to the industry at large.  These non-promotional communications will strengthen your position as a leader and category captain in your field, by highlighting your knowledge and expertise.

 

Corporate Capabilities Brochures

These are the perfect way to tell your story and effectively position your company with customers.

Digital Edition

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