The oldest fast-food restaurant in America relies on data as well as nostalgia

The restaurant company leverages influencers for its omnichannel marketing approach, and CMO Kieran Donahue recently added an NIL campaign featuring student-athletes.

As the restaurant company looks to tap into youth and nostalgia, influencers have become a key partner

The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while also attracting younger demographics.

The entertainment industry veteran cultivates a network of authentic influencers for the restaurant chain on TikTok