The restaurant’s customers skew older than QSR average, so it’s critical to strike a balance

The restaurant’s marketing priority is communicating convenience, value

The VP leans into digital, data, customer-centric marketing

CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.

The former Bloomin’ executive joins Smalls Sliders as the restaurant company has over 200 units open or under development.