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Research: Deal-driven restaurant traffic declined in 2012

The NPD Group found that consumers' expectations and perceptions of value have changed

Restaurant consumers have altered their expectations for brands’ value proposition and have become a little less deal-driven, according to new research from The NPD Group.

The Port Washington, N.Y.-based research firm has found that, for the 12 months ended in August 2012, non-deal restaurant traffic increased 1 percent in the United States while restaurant visits tied to a deal decreased 1 percent. It was the second consecutive 12-month period in which non-deal traffic gr

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