NRA Show
cow on farm

Meeting consumer demand for sustainable beef

This is part of NRN’s special coverage of the 2016 NRA Show, being held in Chicago, May 21-24. Visit for the latest coverage from the show, plus follow us on Twitter and Facebook.

Consumers want to eat more sustainably produced beef, and restaurants want to sell it to customers, but they have trouble sourcing it. So why aren’t more farmers producing it?

That chicken-and-egg question has a complex answer with various perspectives, according to a panel on beef eco-protein trends at the NRA Show on Monday.

Debating the issue was Townsend Bailey, director, supply chain sustainability for McDonald’s USA LLC, which is working toward offering m

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