Health care rate hikes: An unintentional ‘October surprise’

Health care rate hikes: An unintentional ‘October surprise’

Joe Kefauver is managing partner of Align Public Strategies, a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.  

No one dreads surprises like presidential candidates and their campaigns do in the final push toward Election Day. (U.S. Senators and their staffers run a close second.)

Forty years ago, the term “October surprise” entered the fray of political jargon. Versions of it have emerged in elections ever since, especially during hotly contested or highly visible races with national implications. The theory behind the October surprise is that campaigns will deliberately time

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.