Gene Simmons of KISS and Rock and Brews

Gene Simmons of KISS and Rock and Brews

Gene Simmons shares passion with restaurant operators

This is part of Nation’s Restaurant News' special coverage of the 2015 MUFSO conference, taking place Sept. 20–22 at the Hyatt Regency at Reunion Tower in Dallas. Follow coverage of the event on and tweet with us using #MUFSO. Stay connected on the go by downloading the MUFSO app.

Rock star and restaurateur Gene Simmons regaled MUFSO attendees with tales of his childhood in Israel and Brooklyn, N.Y., and his invention of the three-fingered rock-and-roll salute as he walked among the audience looking for high-powered people to be franchisees of his casual-dining concept, Rock & Brews.

“We are looking for the few, the proud, the committed,” Simmons said as he asked attendees who among them thought they were “big dogs,” who could open and operate franchi

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