Daymond John delivers a keynote address at MUFSO

Daymond John delivers a keynote address at MUFSO.

Daymond John to restaurateurs: Focus on what you love

This is part of Nation’s Restaurant News' special coverage of the 2014 MUFSO conference, taking place Oct. 5–7 at the Hyatt Regency at Reunion Tower in Dallas. Follow coverage of the event on and tweet with us using #MUFSO. Stay connected on the go by downloading the MUFSO app.

As a star of ABC’s television program "Shark Tank," Daymond John has heard a lot of pitches. But pitches aren’t strictly for television.

“We are constantly pitching,” John said in the closing keynote address Tuesday at MUFSO, sponsored by Red Book Connect. And restaurant operators should be able to distill their pitch into two to five words, for example, Apple’s “Think different” or White Castle’s “What you crave.”

That exercise is a great way to accomplish something h

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