Wake up, fellas. Lunch is on the way…

Wake up, fellas. Lunch is on the way…

Catering sales lagging? Change the marketing. Kelly’s Roast Beef, a five-unit chain based in Saugus, Mass., introduced Kelly’s Customized catering about a year ago and gave it wide-ranging marketing support, and now catering is the chain’s fastest-growing sales segment. Before the new program debuted, catering sales were less than $100,000. Now they’re $300,000 and growing. Here’s the first print ad for Kelly’s Customized. It appe

Register to view the full article

Register to view this article

Already a member? .

TAGS: Archive
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish