vitality bowls superfood coffee

Vitality Bowls Superfood Café is expanding its menu to offer organic coffee and tea options.

Vitality Bowls adds a superfoods coffee bar

The chain will offer Açaí and dragon fruit lattes

Vitality Bowls Superfood Café is going beyond its offerings of nutrient-rich smoothies, bowls, salads and sandwiches with the introduction of a “superfood coffee bar.” 

The bar, which is being added to new restaurants where space permits, features classic offerings such as espressos and lattes, but made with organic coffee, as well as organic kombucha on draft and coffees boosted with the nutrient-dense fruits and herbs that are the 28-unit chain’s hallmark. The three most popular dairy alternatives — almond milk, soy milk and coconut milk — are all available, too.

The Superfood Coffee bar inside of a Vitality Bowls Superfood Café unit. Photo: Vitality Bowls Superfood Café

“We took a look around at local coffee places, and everyone’s doing the same thing,” vice president of operations Uriah Blum said.

Among the chain’s new specialty drinks are an açaí latte that combines espresso with açai purée, steamed almond milk and coconut sugar; and a pitaya latte made with espresso, pitaya (also known as dragon fruit), coconut sugar and steamed coconut milk.

The coffee bar serves kombucha and coffee on draft. Photo: Vitality Bowls Superfood Café

Organic coconut sugar is the default sweetener at the coffee bar, vice president of operations Uriah Blum said.

“As always with everything we do, we try to leverage the natural flavors of the ingredients,” he said, adding that coconut sugar does that better than more conventional sweeteners. However, he said Sugar in the Raw and stevia are available upon request due to customer demand.

The coffee bar was tested at the chain’s company-owned store in Walnut Creek, Calif., and has been introduced at new franchised locations in Atlanta; Lubbock, Texas; and Castle Rock, Colo.

The bar also offers organic cold brew coffee in a keg with nitrogen, and Blum said they are currently developing a whole cold coffee menu for next summer, as well as a chia seed protein latte with maca, a medicinal plant from Peru.

Vitality Bowls is headquartered in San Ramon, Calif.

Contact Bret Thorn at bret.thorn@penton.com
Follow him on Twitter: @foodwriterdiary

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