August is Lobster Month at London Grill in Philadelphia. A quiet time for the restaurant, owners Michael McNally and Terry Berch McNally have found that offering specials on the crustacean delicacy can bring in more customers. Particularly popular is their “lobster bake” dinner featuring half a lobster, clams, chorizo, mussels, corn and potatoes for $19.
“We didn’t make any money on it last year, actually, but we got people into the restaurant,” T
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Log in.
If you are registered, pleaselog-in to access Premium Content.