August is Lobster Month at London Grill in Philadelphia. A quiet time for the restaurant, owners Michael McNally and Terry Berch McNally have found that offering specials on the crustacean delicacy can bring in more customers. Particularly popular is their “lobster bake” dinner featuring half a lobster, clams, chorizo, mussels, corn and potatoes for $19.
“We didn’t make any money on it last year, actually, but we got people into the restaurant,” T
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