David Coffer

Latin American flavors gain ground

World Views

The Mexican dining trend, undoubtedly one of the pivotal fast-
casual success stories of the past few years, spawned many new chains, not only in Europe but also in the Middle East and beyond. 


Following the success of Chipotle Mexican Grill, other Californian-style Mexican brands exploded onto the European dining scene, and this shows no sign of slowing. 


The “Mexican wave” has since sparked a love affair with all Latin American foods, particularly Braz

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