ChilisFajita.gif Chili’s Grill & Bar
Chili's "full-on" fajita.

How Chili’s slashed nearly half its menu

Grill and bar brand focuses on core categories of burgers, ribs and fajitas

Chili’s Grill & Bar on Monday slashed 40 percent of its menu to focus on the core areas of burgers, ribs and fajitas -- a move that comes with acknowledged risks, brand executives said.

“This has been a journey of self-awareness,” said Steve Provost, chief marketing officer for the grill and bar division of Dallas-based Brinker International Inc., in a conference call.  “The only way to cut a menu from 125 items to 75 items, is to say goodbye to some m

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