Chipotle Mexican Grill unveils turnaround plan

Chipotle Mexican Grill unveils turnaround plan

Desserts are coming, along with better digital ordering and TV ads

Hoping to turn around still negative sales and traffic trends, Chipotle Mexican Grill Inc. is trying some new things.

In a call with Wall Street analysts on Tuesday evening, company officials unveiled new plans that include the addition of dessert to the menu, enhancements to digital ordering to speed service and a more aggressive advertising approach that will likely include national television ads for the first time.

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Already a member? .

If you are registered, please to access Premium Content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.