Chipotle Mexican Grill unveils turnaround plan

Chipotle Mexican Grill unveils turnaround plan

Desserts are coming, along with better digital ordering and TV ads

Hoping to turn around still negative sales and traffic trends, Chipotle Mexican Grill Inc. is trying some new things.

In a call with Wall Street analysts on Tuesday evening, company officials unveiled new plans that include the addition of dessert to the menu, enhancements to digital ordering to speed service and a more aggressive advertising approach that will likely include national television ads for the first time.

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Contact: Desiree Torres [email protected]

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