Baby boomers present golden opportunity

Demographic’s spending power holds potential to drive evening-meal traffic

The dinner daypart, after years of traffic declines, is showing signs of growth and represents an opportunity for operators — particularly if they are able to court the huge spending power of the baby boomers, research from The NPD Group said.


Dinner visits were down by 2 percent in 2009 and 3 percent in 2010, but they were up slightly, by 1 percent, in 2011. In 2012, through May, the number of visits was flat, but that’s positive compared with the downward/flat trend that

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Contact: Desiree Torres [email protected]

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