Survey: McDonald’s franchisees mixed on all-day breakfast

Survey: McDonald’s franchisees mixed on all-day breakfast

Analyst survey suggests chain's 4Q same-store sales could tick up

McDonald’s Corp. franchisees gave a mixed review of the company’s foray into all-day breakfast in the latest survey from Nomura analyst Mark Kalinowski.

Many operators suggested that the addition of breakfast items after 10:30 a.m. has helped the chain turn a corner.

But others said in survey comments that the addition was confusing and added complexity to McDonald’s already bloated menu.

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