McDonald’s testing simpler customization platform

McDonald’s testing simpler customization platform

“TasteCrafted” test could be rolled out faster, would be available at drive thru

McDonald’s Corp. is testing a scaled-back version of its “Create Your Taste” customization platform that could be rolled out more quickly and for a lower investment.

Company spokeswoman Lisa McComb confirmed the test of the platform, called TasteCrafted, in an email Wednesday. McComb said TasteCrafted is being tested in a limited number of restaurants n

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