McDonald’s service push includes big digital spending

McDonald’s service push includes big digital spending

Company to launch new mobile, online ordering to help speed service

As digital technology has made its way into more restaurant chains recently, McDonald’s Corp. has largely been on the sidelines, allowing chains like Starbucks and Panera Bread to lead the way.

But earlier this week, the Oak Brook, Illinois-based burger giant vowed to change that.

“We were late coming to the party,” CEO Don Thompson said on executives’ meeting with investors earlier this week. “But we will catch up and accelerate.”

Technology is playing a big

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