McDonald’s reorganizes US into four regional divisions

McDonald’s reorganizes US into four regional divisions

Goal is to align menu, marketing to diverse consumer tastes

McDonald’s Corp. has changed its domestic organizational structure to give its regional leaders more autonomy in menu and marketing decisions, company officials said Thursday.

The Chicago-based burger giant is moving from three regional divisions – East, West and Central – to four zones: Northeast, South, Central and West. Each zone will be overseen by a designated president and will have its own identity and can suggest its own promotions and programs.

“We are experie

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