McDonald’s reorganizes US into four regional divisions

McDonald’s reorganizes US into four regional divisions

Goal is to align menu, marketing to diverse consumer tastes

McDonald’s Corp. has changed its domestic organizational structure to give its regional leaders more autonomy in menu and marketing decisions, company officials said Thursday.

The Chicago-based burger giant is moving from three regional divisions – East, West and Central – to four zones: Northeast, South, Central and West. Each zone will be overseen by a designated president and will have its own identity and can suggest its own promotions and programs.

“We are experie

Register to view the full article

Register to view this article

Already a member? .

TAGS: Finance News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish