McDonald’s: All-day breakfast ‘next big thing’

McDonald’s: All-day breakfast ‘next big thing’

Franchisee approval paves the way for major menu change

McDonald’s Corp. is giving customers what they’ve long wanted: Breakfast items after 10:30 a.m.

McDonald’s received 10,000 Twitter mentions in the first 90 minutes Tuesday after it became official that all-day breakfast was coming, said Deborah Wahl, chief marketing officer for McDonald’s USA.

“We’re engaging one-on-one with all the people who asked about it,” Wahl said. All-day breakfast, she added, “makes people happy.”

The Oak Brook, Ill.-based burger gian

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