Analysts: McDonald’s turnaround will take time

Analysts: McDonald’s turnaround will take time

The burger giant has work to do to fix its sales woes

McDonald’s Corp. unveiled this week a host of efforts to make its restaurants more palatable to consumers, following perhaps its worst quarter in more than a decade, but analysts are skeptical the efforts will yield short-term results.

Of particular concern is not simply that McDonald’s U.S. same-store sales fell 3.3 percent during the third quarter, but that it is far behind its competitors. Company executives on a conference call Tuesday said that its sales gap with competitor

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