Dunkin’ Donuts stock falls after traffic decline

Dunkin’ Donuts stock falls after traffic decline

Company also working on mobile ordering and delivery initiatives

Dunkin’ Donuts' stock plunged Thursday after the company reported lower-than-expected sales growth along with a traffic decline in the third quarter ended Sept. 30.

The company said it expects third-quarter sales to rise 1.1 percent, and for traffic to fall about 0.7 percent in the period, compared with the same period last year. Prices in the quarter are expected to increase 3 percent, which would result in an average ticket about 1.9 percentage points higher in the period.

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