Wendyrsquos Pretzel Bacon Cheeseburger proved to be a successful limitedtime offer

Wendy’s Pretzel Bacon Cheeseburger proved to be a successful limited-time offer.

When to extend, end or reprise a popular LTO

Restaurant marketers and representatives from Wendy’s and Checkers weigh in on how to handle successful limited-time offerings.

Restaurant marketer Charlie Hopper saw consumers recently express dismay when popular quick-service limited-time offers reached their end point and was reminded of the humorous country song, “How Can I Miss You When You Won’t Go Away?”

Resembling the character in the Dan Hicks song who refuses to let go of a relationship, noted Hopper, fans of Wendy’s discontinued Pretzel Bacon Cheeseburger or McDonald’s McRib, which has been scaled back to a region

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