Exterior rendering of TGI Fridays new brand identity in Corpus Christi Texas

Exterior rendering of TGI Fridays new brand identity in Corpus Christi, Texas.

TGI Fridays unveils brand overhaul

The casual-dining chain rebrands with expanded hours, hangout spaces, brunch and more

TGI Fridays will open a reimaged restaurant in Corpus Christi, Texas, Monday night that makes key changes to the casual-dining brand’s offerings, hours and identity, executives said Friday.

The reimaged restaurant, located in an area that skews high in Millennial customers, will offer mobile and reservations technology, multi-bar areas, expanded operating hours, grab-and-go offerings and a new area called Fridays Offsite to appeal to the coffee-shop crowd.

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