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Taco Bell unveils game-focused loyalty program

Users earn rewards by ordering on app and linking social media accounts

Taco Bell is scheduled on Wednesday to take the wraps off its long-awaited loyalty program, a unique game that rewards customers for using the app or simply for “Living Mas” on social media.

Dubbed Taco Bell Explore, Season 1, the feature has been available on Taco Bell’s mobile app for a few weeks as a live test. Those who register can immediately begin earning puzzle pieces toward a rewar

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