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Taco Bell to reveal new menu item during Super Bowl

Chain aims to build suspense with redacted press release

Taco Bell is planning a Super Bowl ad that will reveal news of what company officials are calling its “biggest food creation yet.”

But the new product remains a secret for now.

Taco Bell, however, is aiming to build suspense with a marketing campaign around an amusing but “purposefully redacted” press release on its new Ta.co website.

The release reveals only that the product is described b

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